Rosaya is more than just a clothing label — it’s a mission woven with tradition.

Inspired by the beauty of India’s age-old crafts like Madhubani, Kalamkari, Ajrakh, and Bandhani, we bring these art forms to life through handmade garments created with care and heart.

But Rosaya is about more than just beautiful clothes. We’re here to protect India’s rich craft heritage and create real opportunities for the women artisans behind each piece. Every dress we make is a blend of tradition, culture, and the hopes of the hands that craft it.
When you choose Rosaya, you’re not just adding something special to your wardrobe — you’re supporting skilled artisans, honoring our roots, and helping keep these traditions alive for the future.

ROSAYA FASHIONS

Our Mission

At Rosaya, our mission is to keep India’s textile arts—like Madhubani, Kalamkari, Ajrakh, and Bandhani—not only alive but thriving by weaving them into everyday fashion for women. We work closely with rural and home-based women artisans, helping them earn a stable income through the crafts they’ve inherited over generations. Every piece we create has a purpose—each thread tells a story, each design honors tradition, and every purchase supports a real community. We're building a more mindful way of dressing—one that values culture, supports individuality, and moves away from fast fashion. At Rosaya, we blend beauty with purpose, art with opportunity, and tradition with the future.

ROSAYA FASHIONS

Our Vision

At Rosaya, we believe tradition should be lived, not just remembered. Our vision is to keep India’s rich textile heritage alive by bringing handmade, traditional clothing into everyday fashion. We want to create meaningful, sustainable work for women artisans—helping their skills shine and supporting their economic independence. Through every piece, we aim to keep ancient crafts alive, connect rural artisans with people who value their work, and inspire pride in Indian identity. Rosaya is not just about beautiful clothing—it’s about dignity, sustainability, and honoring the quiet strength of tradition in a way that empowers today and tomorrow.

ROSAYA FASHIONS
  • Samta Bharti

    Rooted in a deep reverence for Indian artistry, Samta Bharti envisioned Rosaya as a tribute to timeless craftsmanship and soulful design. With an eye for detail and a heart tuned to tradition, she brings together heritage techniques and contemporary elegance — creating pieces that tell stories, hold memories, and celebrate the beauty of handmade.

  • Lucy

    With a shared passion for heritage and refined design, Lucy joined hands to shape Rosaya into more than just a label — a living expression of India’s artistic soul. Blending strategy with sensitivity, she nurtures the brand’s journey with purpose, ensuring every creation reflects the harmony of tradition and thoughtful innovation.